SAMSUNG

Role: On-Set Mobile Samsung Smartphone Operator & Technical Lead (Laundry Service)

The Objective: Executed the technical on-set vision for a fast-paced, highly stylized social story campaign for Samsung devices.

On-Set Execution: Served as the primary camera operator, capturing footage entirely on a mobile device. Directed the composition, blocking, and intricate physical alignment of products to ensure seamless masking transitions for the post-production team.

Production Challenges: Navigated strict time constraints to capture highly specific sequence shots before losing natural lighting, while simultaneously managing delicate, temperature-sensitive props (boba drinks) in the summer heat alongside a 5-person location crew.

The Collaboration: Partnered directly with the on-site Art Director to translate high-level conceptual ideas into exact technical setups and precise camera movements.